As a small business owner, operating more than one online platform can easily become overwhelming. I learned quickly in my early days that having systems and resources to help in your quest of growing any business would not only save you time but also keep you out of the asylum spectrum... it'll drive you nuts if you let it.
I've had my share of experimenting with several email marketing software (EMS) platforms over the years. From super simple MadMimi to even professional Aweber for marketers. In the last couple of years, I used Mailchimp heavily as my go-to email platform. Then I discovered Mailerlite and for many reasons, have loved using them versus the very popular MailChimp.
Maybe we've all been there and had those clients who seemed super excited to begin working on their projects and in the midst of things, they disappear. In my entire four years of operating my own business, I've only had two clients who abandoned major projects. To this very day, I still couldn't tell you why