This was a fun project! The logo inspiration came directly from spirals - with twisted being the focus, we went for a swivel-like effect topped with icing that merged into the text of the overall name.The webpage capture is to simply collect + build support.
Simplicity is key. We took the fun and colorful logo and applied it to business cards that would grab attention. The secondary set (not shown) displays only the "cupcake" as the sub-mark dressing the front cover.